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  1. Hey everyone, greetings from Southern Africa and Happy 2017! But enough with the pleasantries, let me get to the point... Serious musicians, studio owners, established artists, bedroom producers, hobbyists, enthusiasts, freelancers, pro, amateur - whatever you call yourself, how do you see ANY kind of future creating electronic music for anything else than "for the love of it" going forward? CDs are dead, digital (paid) downloads are dying, streaming is paying less than peanuts, vinyl is just a fad and "going on tour / playing live" is not a practical option for everyone. Maybe if you've been working in a field like TV, film or advertising you might make some money - but for everyone else, especially those starting out from scratch? What's the point - except to be able to say "I've made some tracks and they're available on the interwebs"...? Let's assume you're fine with not actually earning anything from your work - what would be the rewards, the payoff for you? And how do you go about just establishing an appreciative audience for your music? I know this has been discussed previously here at WATMM and on other forums, but what still worked a couple of years ago might no longer be feasible right now. I know the mantras of putting your stuff on SoundCloud, Bandcamp, YouTube, etc. and working social media to grow your supposed fanbase - but in the end it seems only luck really determines if any significant number of people find (let alone "support") your music... I know, I know, there have always been struggling musicians who couldn't make a living with their art and still toiled in obscurity - but is this where we are basically still stuck in this day and age? Are the only people making money in music today those who run the music schools, produce DAW tutorials/courses, program plugins or presets, compile "sound packs", write/produce for mainstream mass-media, work for / are shareholders in one of the big labels or who specialize in copyright lawsuits - with actual creatives existing on the fringes of all this. It's obviously the best of times to be a consumer of music - as you can get basically everything for free with just a bit of googling or youtubing. But even so, how is the current situation sustainable? People still enjoy the experience of music, but mostly won't pay for it. And many (possibly crazy) people still love creating music - maybe getting an upvote or nice comment here & there - but have no realistic hope of ever making a cent out of it all... Thoughts?
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