Do It 4 U is really good! I love how the opening transitions into the filtered bit, and then you have classic punchy Machinedrum rhythms with a crazy ending. The other two singles fell a little flat, but they still had solid production. I'm looking forward to this!
Actually I don't mind that Do It 4 U track. For a trashy pop track it's decent. Because that's what this stuff is. All of the vocals are pretty dumb though.
^The combination of this opinions here. "Do It 4 U" (that title tho lol) actually gives me hope for the album and persuades me from joining the cynical WATMM™ snarky skepticism that Travis is watering down his work / selling out / tailoring his music against his own creativity.
In fact I think it's clear he's doing exactly what he wants. This guy has been making excellent music since he was a kid. He put out wonderful IDM albums at the same age when I was just discovering the genre. I'm listening to Now You Know right now and there are tracks on that could be easily put out now and still sound fresh.
Ignoring the Ninja Tune PR machine and artwork, which is important because it's not 100% in his control, and listening to these tracks as they are I like them. It's present day trend pop/club oriented production but it's fucking top notch. He can outproduce everyone else making this stuff, including the PC Music gurus. To us it sound watered down and compromised but on the flipside he's injecting his techniques, techniques refined over 15+ years, into slick club music. He's pretty much done everything else - classic IDM, bass music, balls to wall footwork, future garage, glitch, etc. I have a feeling this album will grow on me a lot. And if it doesn't and the rest of the album is actually a letdown I don't care, I hope it does well and sells more than anything he's done in the past. He's earned it imo.