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SAW 85-92 & II Graphic Design details


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Guest bitroast

its so wild how frequent the releases were in the 90s compared to now.. you'd think technological advances + internet distribution being an option would speed up alot of those processes. 

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It's because records sold a lot more back then. You didn't need the calculated PR machine, or 3 month lead time for press and marketing. The scene and the shops had a legion of techno fans who bought tens of thousands, even 100 thousand of each record with little or no promotion. Just from hearing it in the specialist shops. Word of mouth. The weekly physical press. NME, Melody Maker, DJ, Record Mirror, Mixmag (which I think had a weekly black and white reviews pamphlet available in london, or was that record mirror, or DJ?).

 

Nowadays you can't even sell a few hundred or a thousand without concerted marketing efforts.

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interesting. also kind of odd because i dont think people are less fanatical about music. i'm tempted to believe the legion of 'techno' fans are still there. perhaps the scene is spread too thin because of the amount of tunes that are released? and people tend to go for subscriptions a la spotify instead of buying copies. it's hard to believe there are less music fans out there. perhaps less "our niche music which shouldnt be called idm or braindance or whatever" fans. or perhaps there are. kids nowadays spend more time playing games than listening to music, i guess. :(

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i'm tempted to believe the legion of 'techno' fans are still there. perhaps the scene is spread too thin because of the amount of tunes that are released? and people tend to go for subscriptions a la spotify instead of buying copies.

yeah this, I think. There's just so much out there.. which is also why I think spotify works, perhaps a bit too well—I use it a lot to discover new/unheard artists, but rarely buy records anymore, unless they're available on bandcamp (itunes is overpriced, I'm starting to get out of my vinyl phase and I stopped buying CDs almost 10 years ago).

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Still a sukka for cds. Finally got round to picking up wu-tang clan's 8-diagrams recently, which doesn't seem to have ever come out in the UK.

 

Anyway, the music industry fucked us over charging £19.99 a disk back in the 90s. I still remember dropping £40 on ICBYD and SAW2 in one go as a sixteen-year-old. Probably why I persisted with SAW2 for 2 years before I finally understood it! 

 

Imagine selling 100 thousand units at £20 with minimal outlay on promotion. Different world back then etc.

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Music subscription services have for sure killed physical sales (and will probably start impacting digital sales too) - it's much more convenient to spend 9.99 USD a month for an Apple Music subscription, and get everything on all your devices. Spotify and Pandora are the same case.

 

I think the reason SoundCloud's attempt isn't working is because they have a limited artist roster, and the big labels just don't put their stuff on SoundCloud in the numbers needed to attract people.

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Music subscription services have for sure killed physical sales (and will probably start impacting digital sales too) - it's much more convenient to spend 9.99 USD a month for an Apple Music subscription, and get everything on all your devices. Spotify and Pandora are the same case.

 

I think the reason SoundCloud's attempt isn't working is because they have a limited artist roster, and the big labels just don't put their stuff on SoundCloud in the numbers needed to attract people.

Yes definitely. I suspect they could charge a small amount and people might pay it but that probably wouldn't stack up commercialy for them.

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My recent drive from California to BC proved that music files on a HDD connected to the car, as opposed to an internet based subscription service, is a preferable option for me; vast swathes of land with no service at all!

 

This. Plus it doesn't eat your phone's battery life or data plan. I use my mp3 player every day and only have to charge it once a month or so.

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