I am pretty skeptical really because it sort of sounds like this blue sky "we will unify and standardise everyone's creative process" dream project which is probably doomed to fail like every software idea that has ever tried to create a General Solution For Anything (see https://en.wikipedia.../Project_Xanadu). Like if you write a program that can do anything, then you probably end up with an all-purpose program which requires a really complex specification to get it to do something concrete, at which point you will have to invent a specification language for your all-purpose program which in effect makes writing the specification pretty much equivalent to programming again, and it becomes easier to make something from scratch to do what you want.
Personally I have noted this pathologic behaviour that once I finish building some gear setup and hooking all the MIDIs and arpeggiators and sequencers up in software, immediately I begin to focus on what the system can not do and try to add the new functions instead of just playing the damn thing. And every time I add more features, actually using the system becomes harder (especially if you don't practice). I imagine with simple hardware this problem doesn't really exist because you can't easily modify the existing gear (aside from ordering new stuff). With this Endlesss project I am curious if they've managed to somehow solve this problem of balancing the need to add more features and making everything usable, or is it more likely that some time down the road they will realise that they just made a system with which you can really easily make Tim Exile type music. :)
Of course I am projecting all my ideas and visions on this project without really knowing what it is. :)