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Lewps

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    How does the World view America these days?

    in General Banter

    Posted

    Individualized Ads on TV Could Be One Result of AT&T-Time Warner Merger

     

    “If you believe in a future where the very, very fine targeting of households or individuals with specific messaging makes economic sense to do at scale, what this merger does is enable that by making more audience available to target in that way,” Mr. Norman said. “The question will be: What is the premium for addressability for that level of targeting that the advertiser is willing to pay?”

     

    http://mobile.nytimes.com/2016/10/27/business/media/targeted-advertising-time-warner-merger.html

    if this goes ahead the internet will lose more of its punk rock cred!!

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