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RNC chair plans 'off the hook' campaign


Guest Hanratty

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Guest Hanratty

:laughing: :laughing: :laughing: many LOLs to come. unless they're actually good at it, but I can't imagine.

 

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(CNN) — Republican National Committee Chairman Michael Steele says his party is going to launch an "off the hook" public relations campaign that will update the GOP’s image by translating it to "urban-suburban hip-hop settings."

 

The new GOP leader told the Washington Times that the party’s defeat in states like North Carolina and Virginia made it clear they needed a new approach.

 

“We need messengers to really capture that region — young, Hispanic, black, a cross section…” he said in an interview published Thursday. “We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings.”

 

He added, jokingly, that “we need to uptick our image with everyone, including one-armed midgets.”

 

Steele described the new multi-platform PR offensive as “avant-garde, technically. It will come to [the] table with things that will surprise everyone — off the hook.” Asked whether that meant cutting-edge tactics, Steele demurred. “I don't do 'cutting-edge,’” he said. “That's what Democrats are doing. We're going beyond cutting-edge.”

 

Steele, who began a massive personnel overhaul at the RNC shortly after his election, said he has started meeting weekly with congressional Republicans. He said he’ll be gathering input from House and Senate leaders, not giving instructions — but criticized national Republican leadership’s focus on party unity as a top priority, saying the failure to devote itself instead to developing fresh faces had cost the GOP.

 

“We missed the mark in the past, which is why we are in the crapper now,” he said. “We had the White House, the Senate and the House and were not building a farm team over the last years. We could have been ahead of Democrats and their 50-state strategy.”

 

 

Steele dismissed the assessments of some Republicans that he needs a deputy to handle areas like logistics, fundraising and candidate recruitment. “I can run this organization just fine,” he said. “There will be no deputy chairman, period. …People who said I can't make the trains run on time never gave a reason. I say to them, 'Stuff it.'

 

“I am not afraid of being held accountable for my leadership,” he said. “The idea I am somehow going to handicap myself before I begin is nuts. I am not going to buy into this mind-set among a few people who probably have never run anything but their mouths.”

 

Steele defeated a crowded field last month, including sitting RNC chairman Mike Duncan, to claim the party’s top spot.

 

 

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it was an odd experience ... now i don't disagree with the lecture .. nor the schooling he unleashed apon those from his department in attendance .. i chuckled a little at the feigned humility in the context of history ... but it perhaps open the door a touch to the possibility that the obamas teammay nor suck after all ... maybe ... they have been tiptoing up till nao .. but this was a major shift from the nuanced positioning they've been doing so far ... this schooling on the prior and continued fooling ..

 

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Guest Quixote

remember when the republicans tried taking away Hillary's supporters by bringing along an empty-shell who happened to be a female, but had completely opposite and un-representative views of said demographic?

 

this is their second attempt. i sense fail.

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hardly ... they are looking for a marketing position ... which won't ultimately stop the base from voting for them ... it'll just reposition there message along the usual lines dependent apon the prevailing conditions ... so you just lose ...you go all out negative... wait a couple of years for something minor apon which you can sink your teeth into ... go for it ... the plebs will respond ...

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what i'm saying is that the base will vote repub whatever ... as ideologically ... they hate poor people .. the swing voter is all you are really pitching too ...and being what they are .. it ain't hard ... 'oh no taxes ... national security ... economic management .. blarh dee fucking .. blarhb ..' ...

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I wish I could find that old snl commercial (gotta be 15-20 years old now) that starts out by panning through 3 or 4 ethnic/gender/age diverse people saying "I'm so-and-so, and I'm a Republican," then zooms out to show them flanked by 500 or so identical middle aged white guys in black suits, striped ties, and glasses.

 

"The Republican Party, get to know us!"

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