but they don't have a really clear idea on how many copies of this will be sold, so it's still pretty arbitrary. i guess they expect it to sell less than regular albums through warp with all the promotion and stuff so the price is higher, but then the burden on a single fan is bigger.Aside from the initial setup costs of the net-shop and sending out an email, there have been no promotional costs for this release at all. And the only outside costs I can see are TDR drawing their circles and squares.
Fact / watmm do all the advertising work for them.
I would imagine Warp still take their cut of the cake as they probably pay the hosting fees, but with a release like this you would hope their is a higher % of profit versus a largely advertised / physical release.
So if there are less sales, hopefully it all still makes a decent profit and is worthwhile their time.