thats a good question maybe he wanted a modern & bigger label with real marketing (kranky doesnt seem to have one).
Also i wouldnt take the hate towards T. Hecker serious, its completly irrational.
I can understand him wanting to be with a bigger label and all the things that would provide. But I also thought the way that his career had organically grown with Kranky supporting him would make him realise that that itself wasn't fluke, or necessarily held back.
To me, Kranky are the masters of getting 'leftfield' music into the mainstream - I think the lack of marketing and other guff helps that. Stars of the Lid, Labradford, Godspeed, Benoit Pioulard, Low - almost to a tee these are the artists I think of as genuine indie and leftfield artists who are in the mainstream consciousness. Surely that's where Hecker is/wants to be.
4AD just felt like a really strange choice for him. They have pulling power and some good artists on their roster, but they also have artists who have stalled and stagnated, and seeing as TH is probably my most listened to artist over the last 5 years, I'd be really upset if this leak, and the implications for this album, would cause his productivity and music to be affected.