Blerp famously crashed when Tomorrow's Harvest, Exai and even L-Event came out - I expect SYRO will cause Blerp to produce a mushroom cloud the size of Manchester...
Not sending it out to (online) magazines, they were invited at the listening parties without their phones. Otherwise, journalists were invited to go to Warp HQ and listen to it there after the same strict policies. There are a few watermarked CD's as well, but the people who have that know that if they leak it, they won't get anymore stuff by Warp. Glad Warp has found a way!
They also have an online streaming solution... not allowed to say anything more about that though.