fumi Posted September 6, 2017 Share Posted September 6, 2017 Tristan Douglas a.k.a. Antwood released one of last year’s most intriguing electronic albums, Virtuous.scr, which showed him to be a deep-thinking producer with immense compositional skill and imagination. Now, Antwood is back with his second record for Planet Mu. Sponsored Content takes a slightly more melodic approach and Antwood heavily edited his work to reduce any extraneous elements. The music is focused and lean with aural white space giving the songs space to breathe. Like Venetian Snares, Antwood is creating his own musical vocabulary. The story behind the album is quite interesting as Antwood discovered one ASMR YouTuber inserting subtle advertising into their videos. In this new media world, advertising is finding its way into absolutely everything. Brand and product placement is king, and it’s everywhere in the media products we consume on a daily basis. Antwood was rightly disturbed by this and wanted to explore the idea musically. Antwood says that “it’s obviously about the ubiquity of ads and the commodification of online content. The unlikely placement of ads in the music aims to force the listener to become hyper-aware of being advertised to rather than passively internalizing it.” You can stream the new album at the link below. http://www.popmatters.com/post/antwood-sponsored-content-album-stream-premiere-interview/ Link to comment Share on other sites More sharing options...
Bechuga Posted September 6, 2017 Share Posted September 6, 2017 My copy is in the mail. If it's not on my desk tomorrow morn, I shall glare daggers at Mike P for the rest of the day. Link to comment Share on other sites More sharing options...
Nil Posted September 7, 2017 Share Posted September 7, 2017 (https://forum.watmm.com/topic/93573-antwood-sponsored-content/ ;)) Can't wait to receive it in my mailbox. Link to comment Share on other sites More sharing options...
Salvatorin Posted September 7, 2017 Share Posted September 7, 2017 sounds oddly bad to my ears after a cursory listen Link to comment Share on other sites More sharing options...
danshoebridge Posted September 9, 2017 Share Posted September 9, 2017 Yeah this is a pretty difficult album to listen to IMO. Not quite sure what to make of it, very similar sounds to the last two oneohtrix albums but there seems to be much less to tie everything together. Possibly it'll make more sense after a couple more listens. Link to comment Share on other sites More sharing options...
KovalainenFanBoy Posted September 9, 2017 Share Posted September 9, 2017 only 2 tracks in but MOM GET THE CAMERA + PS1 startup samples = provisional 12/10 Link to comment Share on other sites More sharing options...
Jafs Posted September 10, 2017 Share Posted September 10, 2017 (https://forum.watmm.com/topic/93573-antwood-sponsored-content/ ;)) Can't wait to receive it in my mailbox. Disabled Reseach Bar Link to comment Share on other sites More sharing options...
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