I think this anniversary has been seriously flubbed (from a design perspective, at least).
With Warp20 they had another design studio do the stuff (YES Studio) and I'm guessing this was partly precipitated by The Designers Republic being in hibernation mode after, by what Ian Anderson himself had to say about it all, Warp themselves kinda screwing him over.
Anyway, it also kind of made sense to have another design studio take the design responsibilities for the 2nd decade of Warp celebrations, because no matter what we all think about classic Warp, those days are gone and a new design aesthetic breathes new (or at least different) life into a visual identity. This was cemented by the subtle but distinct addition of an enclosing circle around the Warp logo…many forget that was a canonical change to the logo, and not just something they did for the Warp20 festivities.
So this time around, for the 3rd decade celebration we have…a design language and aesthetic that calls back to the late 90s Warp period. Am I the only one that sees this design decision as a step backwards? I mean, I'll be the first to admit that I'm a tDR fanboy and love pretty much all the design stuff they've been associated with…but this isn't tDR for starters, but most importantly — what happened to pushing forward with the new?
It's really cool that people are digging the stuff that's been released so far for the 30th anniversary, and I honestly don't intend my words to sully anyone's enjoyment of it. I just was hoping for something with a bit more effort. I wasn't lucky enough to have been into Warp Records for the Warp10 stuff, but it seemed like that was a big deal. Warp20 was definitely a big fucking deal, and I will always remember that night in Sheffield. Has there even been an "all-star" gig event for Warp30? I guess you could call the NTS takeover such a thing, but meh…
I'm not drunk.