jules Posted October 7, 2010 Share Posted October 7, 2010 gap has redone its logo to much dismay. tycho is having a little contest over at his site. http://blog.iso50.com/2010/10/06/gap-redesign-contest/ Link to comment Share on other sites More sharing options...
Guest wake Posted October 7, 2010 Share Posted October 7, 2010 Best one. Link to comment Share on other sites More sharing options...
chenGOD Posted October 7, 2010 Share Posted October 7, 2010 Link to comment Share on other sites More sharing options...
mcbpete Posted October 7, 2010 Share Posted October 7, 2010 I actually really like the idea of this one - Link to comment Share on other sites More sharing options...
Guest Gary C Posted October 7, 2010 Share Posted October 7, 2010 My favourite. Link to comment Share on other sites More sharing options...
mcbpete Posted October 7, 2010 Share Posted October 7, 2010 I think the speckled background is a bit unnecessary though and the font may be a little too masculine heavy for their typical demographic. Look at me pretending to know about design Link to comment Share on other sites More sharing options...
dr lopez Posted October 7, 2010 Share Posted October 7, 2010 wasn't gap about the gap inbetween wimmins legs? Link to comment Share on other sites More sharing options...
keltoi Posted October 7, 2010 Share Posted October 7, 2010 g a p Link to comment Share on other sites More sharing options...
Guest disparaissant Posted October 7, 2010 Share Posted October 7, 2010 i like the one thats just the old gap logo but with din 1541 engschrift instead of whatever bollocks serif font they used. g a p yeah that works too Link to comment Share on other sites More sharing options...
kokoon Posted October 7, 2010 Share Posted October 7, 2010 Link to comment Share on other sites More sharing options...
kokoon Posted October 7, 2010 Share Posted October 7, 2010 My favourite. and also this Link to comment Share on other sites More sharing options...
Chris Moss Acid Posted October 7, 2010 Share Posted October 7, 2010 if you say 'gap' too many times the world becomes invaild. Link to comment Share on other sites More sharing options...
keltoi Posted October 7, 2010 Share Posted October 7, 2010 Link to comment Share on other sites More sharing options...
jules Posted October 7, 2010 Author Share Posted October 7, 2010 I actually really like the idea of this one - thanks!! lol Link to comment Share on other sites More sharing options...
sidewinder Posted October 7, 2010 Share Posted October 7, 2010 Brilliant! We've been discussing this in the office the last few days...the new logo is horrid. And it's really just that stupid little gradient box. It makes the brand look much older than the previous logo, definitely a step backwards. I'm curious if they'll end up selecting something else with all the suggestions floating around. Link to comment Share on other sites More sharing options...
Joyrex Posted October 7, 2010 Share Posted October 7, 2010 Brilliant! We've been discussing this in the office the last few days...the new logo is horrid. And it's really just that stupid little gradient box. It makes the brand look much older than the previous logo, definitely a step backwards. I'm curious if they'll end up selecting something else with all the suggestions floating around. Not to mention, the gradient will reproduce poorly on faxes, one-colour prints (like their clothing tags) and the like. A good logo is effective and looks the same in black and white as it does in full living colour. Link to comment Share on other sites More sharing options...
Guest Rambo Posted October 7, 2010 Share Posted October 7, 2010 Link to comment Share on other sites More sharing options...
encey Posted October 7, 2010 Share Posted October 7, 2010 *prints topic p. 2* Link to comment Share on other sites More sharing options...
encey Posted October 7, 2010 Share Posted October 7, 2010 This one I think gets it right on what the redesign seemed to be going for: I read some of the comments, and those people are douchefucks! Link to comment Share on other sites More sharing options...
Guest Franklin Posted October 7, 2010 Share Posted October 7, 2010 this is what I think of when I think of gap Link to comment Share on other sites More sharing options...
Cornflakes002 Posted October 7, 2010 Share Posted October 7, 2010 NSFW: logo looks better up right Link to comment Share on other sites More sharing options...
vertsk8er419 Posted October 7, 2010 Share Posted October 7, 2010 ewugh Link to comment Share on other sites More sharing options...
sidewinder Posted October 8, 2010 Share Posted October 8, 2010 Not to mention, the gradient will reproduce poorly on faxes, one-colour prints (like their clothing tags) and the like. A good logo is effective and looks the same in black and white as it does in full living colour. Exactly...the dark blue box behind the black text will all just blend together. And they're basically trying to get free work now. Due to all the backlash, they've openly welcomed suggestions from designers, and I wouldn't be surprised if they decided to change it for something better. Doesn't mean they won't offer to pay for it, but they're still getting free comps from all over the place. Yeah free publicity and all that for those that submit great logos, but that's beside the point. Link to comment Share on other sites More sharing options...
Siegecow Posted October 8, 2010 Share Posted October 8, 2010 Something makes me think gap might care more about customer reaction to the aesthetics of their public icon than if the thing shows up in a fax. I'm pretty sure any graphic designer could make it safe for b&w printing within 10 seconds. Link to comment Share on other sites More sharing options...
jules Posted October 8, 2010 Author Share Posted October 8, 2010 Something makes me think gap might care more about customer reaction to the aesthetics of their public icon than if the thing shows up in a fax. I'm pretty sure any graphic designer could make it safe for b&w printing within 10 seconds. this is true but beside the point. the logo is unsuccessful by every measure of a good logo mark. i blame the client more than the agency and there isnt a doubt in my mind the agency behind this new what the backlash was going to be. Link to comment Share on other sites More sharing options...
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