Siegecow Posted October 8, 2010 Share Posted October 8, 2010 So what is the measure of a good logo then? How has this new design made things worse? Link to comment Share on other sites More sharing options...
jules Posted October 8, 2010 Author Share Posted October 8, 2010 well first if you have to recreate your logo for a one color application, its not good. i dont know any of the other pieces of thier new branding so im not going to say this new logo is as terrible as everyone is saying. but i mean look at that thing for christs sake. if a freshman in high school made it in word, ok, but if some branding agency charged them 10s of thousands of dollars well then its not good for either party involved because its generic and stale and has no lasting appeal Link to comment Share on other sites More sharing options...
splesh Posted October 8, 2010 Share Posted October 8, 2010 Some guy sent in the old logo, see number 21 of the entries. Link to comment Share on other sites More sharing options...
jules Posted October 8, 2010 Author Share Posted October 8, 2010 there are about 4 decent entries out of 200+ no 152 is an old logo they used as well Link to comment Share on other sites More sharing options...
keltoi Posted October 8, 2010 Share Posted October 8, 2010 Gay And Proud Link to comment Share on other sites More sharing options...
chaosmachine Posted October 8, 2010 Share Posted October 8, 2010 you guys realize this is a marketing trick, and it worked perfectly. now they have thousands of links and topics on every design blog and forum in the universe. gap just trolled you. Link to comment Share on other sites More sharing options...
keltoi Posted October 8, 2010 Share Posted October 8, 2010 you guys realize this is a marketing trick, and it worked perfectly. now they have thousands of links and topics on every design blog and forum in the universe. gap just trolled you. ! Link to comment Share on other sites More sharing options...
Cornflakes002 Posted October 8, 2010 Share Posted October 8, 2010 Welcome to the world of psychological advertising http://www.youtube.com/watch?v=XtvHNfomZL8 Link to comment Share on other sites More sharing options...
jules Posted October 8, 2010 Author Share Posted October 8, 2010 you guys realize this is a marketing trick, and it worked perfectly. now they have thousands of links and topics on every design blog and forum in the universe. gap just trolled you. lol. please tell me you are joking. lets say mcdonalds spends 2 years and tens of thousands of dollars to put out a new burger. when the burger comes out, everyone tastes it and realizes its made with dogshit. no one likes it at all and then mcdonalds says, ha we got you! just kidding just kidding. so um what do you think our new burger should be? Link to comment Share on other sites More sharing options...
chassis Posted October 8, 2010 Share Posted October 8, 2010 Ye that new one looks like some shit software logo. Link to comment Share on other sites More sharing options...
Guest Deep Fried Everything Posted October 8, 2010 Share Posted October 8, 2010 you guys realize this is a marketing trick, and it worked perfectly. now they have thousands of links and topics on every design blog and forum in the universe. gap just trolled you. lol. please tell me you are joking. lets say mcdonalds spends 2 years and tens of thousands of dollars to put out a new burger. when the burger comes out, everyone tastes it and realizes its made with dogshit. no one likes it at all and then mcdonalds says, ha we got you! just kidding just kidding. so um what do you think our new burger should be? i don't think you quite follow what he's saying here, and the analogy to food is completely wrong. we're talking intagibles here... eyeball time. Link to comment Share on other sites More sharing options...
QBLA Posted October 8, 2010 Share Posted October 8, 2010 all right... i'm gonna get all geeked out here. i recreated the logo and made a couple B&W versions as well. i also printed it, took it to the B&W Copier Scanned it and printed it out. as you can see in the scanned copy, the gradient doesn't hold up. only solution around this is to solidify the square and to ad a stroke to the "p". Link to comment Share on other sites More sharing options...
QBLA Posted October 8, 2010 Share Posted October 8, 2010 and i have no idea why the scanned version came out all stretched out. Link to comment Share on other sites More sharing options...
jules Posted October 8, 2010 Author Share Posted October 8, 2010 you guys realize this is a marketing trick, and it worked perfectly. now they have thousands of links and topics on every design blog and forum in the universe. gap just trolled you. lol. please tell me you are joking. lets say mcdonalds spends 2 years and tens of thousands of dollars to put out a new burger. when the burger comes out, everyone tastes it and realizes its made with dogshit. no one likes it at all and then mcdonalds says, ha we got you! just kidding just kidding. so um what do you think our new burger should be? i don't think you quite follow what he's saying here, and the analogy to food is completely wrong. we're talking intagibles here... eyeball time. im just sayting they didnt send out a shit logo to get designers to have contests online to make their logo better as a strategy. Link to comment Share on other sites More sharing options...
chaosmachine Posted October 8, 2010 Share Posted October 8, 2010 im just sayting they didnt send out a shit logo to get designers to have contests online to make their logo better as a strategy. "Thanks for the logo buzz! After 20+ yrs, it’s time for a change. We like the new one, but want to see your ideas." http://twitter.com/#!/Gap/status/26606991562 Link to comment Share on other sites More sharing options...
jules Posted October 8, 2010 Author Share Posted October 8, 2010 im just sayting they didnt send out a shit logo to get designers to have contests online to make their logo better as a strategy. "Thanks for the logo buzz! After 20+ yrs, it’s time for a change. We like the new one, but want to see your ideas." http://twitter.com/#!/Gap/status/26606991562 thats called cover your ass, not a creative strategy. they are back-peddling faster than a midget on a unicycle. if their real goal was to crowd source, they would have something set up to do so, and they also would not have paid a major advertising agency (http://www.lairdandpartners.com/) to work on a new identity system for 2 years. Link to comment Share on other sites More sharing options...
lumpenprol Posted October 8, 2010 Share Posted October 8, 2010 this brings to mind the pepsi logo redesign justification doc, now that was a true lol. Gibberish of the highest order. Link to comment Share on other sites More sharing options...
vertsk8er419 Posted October 8, 2010 Share Posted October 8, 2010 Welcome to the world of psychological advertising Link to comment Share on other sites More sharing options...
jules Posted October 8, 2010 Author Share Posted October 8, 2010 this brings to mind the pepsi logo redesign justification doc, now that was a true lol. Gibberish of the highest order. exactly Link to comment Share on other sites More sharing options...
eugene Posted October 8, 2010 Share Posted October 8, 2010 maan i want to buy some GAP right now Link to comment Share on other sites More sharing options...
sidewinder Posted October 8, 2010 Share Posted October 8, 2010 and i have no idea why the scanned version came out all stretched out. It's cuz your printer went when it saw the new logo. Link to comment Share on other sites More sharing options...
Guest tht tne Posted October 9, 2010 Share Posted October 9, 2010 here's my submittal for the new gap graphic: Link to comment Share on other sites More sharing options...
Joyrex Posted October 11, 2010 Share Posted October 11, 2010 Something makes me think gap might care more about customer reaction to the aesthetics of their public icon than if the thing shows up in a fax. I'm pretty sure any graphic designer could make it safe for b&w printing within 10 seconds. Sure they could, but that would require changing the logo, and that's typically something you never do with a brand or logotype - consistency in presentation is how an iconic brand logo is established... Link to comment Share on other sites More sharing options...
jules Posted October 11, 2010 Author Share Posted October 11, 2010 Something makes me think gap might care more about customer reaction to the aesthetics of their public icon than if the thing shows up in a fax. I'm pretty sure any graphic designer could make it safe for b&w printing within 10 seconds. Sure they could, but that would require changing the logo, and that's typically something you never do with a brand or logotype - consistency in presentation is how an iconic brand logo is established... you have to change your logo as a brand. the key in consistency is doing it in subtle shifts, you cant just throw everything out and start over. tropicana is a perfect example. they rebranded and minute maid oj rebranded around the same time. minute maid is gorgeous and raised no flags because it still looks like minute maid. this whole gap thing is so out of control. they have been using "gap" in helvetica for over a year now, its just the sloppy handling of that gradient square thats caused a riot of piling on. Link to comment Share on other sites More sharing options...
Joyrex Posted October 11, 2010 Share Posted October 11, 2010 Something makes me think gap might care more about customer reaction to the aesthetics of their public icon than if the thing shows up in a fax. I'm pretty sure any graphic designer could make it safe for b&w printing within 10 seconds. Sure they could, but that would require changing the logo, and that's typically something you never do with a brand or logotype - consistency in presentation is how an iconic brand logo is established... you have to change your logo as a brand. the key in consistency is doing it in subtle shifts, you cant just throw everything out and start over. tropicana is a perfect example. they rebranded and minute maid oj rebranded around the same time. minute maid is gorgeous and raised no flags because it still looks like minute maid. this whole gap thing is so out of control. they have been using "gap" in helvetica for over a year now, its just the sloppy handling of that gradient square thats caused a riot of piling on. Yes, changing the logo over time is certainly a way to keep the image fresh, but in Gap's case, they seemed to change it this time for the sake of doing so, rather than any successful attempt to freshen the brand image (which personally I thought was fine). Link to comment Share on other sites More sharing options...
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